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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

The first was our Top 50 Most Overused Words in Press Releases for 2013. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy'

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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SHIFT Archives: The Best of Q4 2015

Shift Communications

Ah, the question on every PR pro’s mind. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. What publishing time gives a press release the maximum visibility? No surprise, it’s before 5:30pm on a business day.

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The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website.

Data 60
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The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website.

Data 60
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The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website.

Data 60
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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

years working on the technology PR team. Toward the end of 2013, I realized that I wanted to grow in a different direction. The post From PR to Marketing: Why You Should Expand Your Skill Set appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. I spent the first 3.5