2013 Data-Driven PR Measurement Social Media 
Shift Communications
DECEMBER 31, 2015
Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal.
Shift Communications
APRIL 2, 2015
years working on the technology PR team. Toward the end of 2013, I realized that I wanted to grow in a different direction. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. I spent the first 3.5 Get to know them!
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