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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. Op-Ed by Daniel Tisch, APR, FCPRS.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. Op-Ed by Daniel Tisch, APR, FCPRS.

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The Four Models of Public Relations

Doctor Spin

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” Source: The End of a Publicity Era: How Ringling Bros. Cutlip, S. Center, A.

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Five Questions about Newsjacking with David Meerman Scott

David PR Group

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. That might have worked back when public discourse was essentially a corporate monologue. In that case, go for it. –John.

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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40
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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40