Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167

ZudePR

JANUARY 21, 2016

As all small businesses know, you need to spend your time wisely. Content Curation. So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. It helps you get business listings online. Truthfully.

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. She spent years advising small businesses and mentoring youth in her community.

Leadership 40

Leadership Twitter Small Business Storytelling 40