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Perception, Reality, and Public Relations

Waxing UnLyrical

Newspapers and other media have become inured to my frequent “letter to the editor” assaults, most of the time wisely choosing to ignore my comments on ethical misbehavior and/or lack of transparency in governmental or business affairs. What’s really in that liquid that’s seeping into the local water supply? (My

Why and how companies are turning to brand journalism

PR Daily

At the same time, local newspapers are financially struggling, laying off reporters, or closing entirely. Ylisela and Mark Ragan, founder of Chicago-based Ragan Communications , started to teach the concept of brand journalism in 2012.

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Brand story management for museum communication teams

Prezly

A study in 2012 showed that the amount of professional journalists has declined over the past five years. In Prezly, grouping of contacts happens with ‘tags’ Some examples of tags that can give museums to their stakeholders: art press , tourism , local or international. Does the stakeholder write for a newspaper or a blog? What are the challenges of museum communication teams? And how can a modern software solution help?

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. In the course of a day I could be talking to a TV producer in San Antonio and a newspaper reporter in Minneapolis to line up segments and stories.

Taking the collective temperature of Italian females in PR

PR Conversations

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. Possessing at least some basic technical skills has become essential as we work towards maintaining informed, relevant and positive relationships with various stakeholders, both internally and externally.