Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Social Media Internal International 78

Shift Communications

FEBRUARY 26, 2020

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Hanover Group also includes creative communications agency The Playbook, and the brand and culture consultancy Multiple.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Instagram 60

Instagram Analytics Mobile Employee 60

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity.

Agency 40

Agency Marketing Financial System 40

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration.

Corporate 274

Corporate Leadership Advertising Advertising 274