Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. The video has almost 100 million views.

Film 131

Film Viral YouTube eBook 131

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Working through a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

ReimaginePR

JUNE 18, 2015

Can PR & Communications Solve Societal Apathy? What can conscientious communicators do? What are some learnings that communicators, especially public relations practitioners working with NGOs, can take away from the divergent paths of Ebola and ALS awareness? Written by Everett Martin. Selfish, right?

Airlines 120

Airlines Viral Government Local 120

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Contact us today!

Google 64

Google Digital PR Mobile SEO 64

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. CEO of Likeable Local. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. One of the most powerful forms of influence is effective communication. . — Kristi Hines (@kikolani) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120