Waxing UnLyrical
FEBRUARY 26, 2013
Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”
Polaris
MARCH 6, 2015
Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Then in 2010, he co-founded Contently to help brands produce audience building content. Or why one athlete excels when others who seem equally talented do not?
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PR Fuel
NOVEMBER 27, 2018
You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. Several years ago, Chevy tried to engage with its customers by launching a crowdsourcing campaign in which consumers were allowed to write their own ads for the car manufacturer’s SUV, the Tahoe. Remembering Important Dates.
Contently - Strategy
NOVEMBER 14, 2018
In 2010, Michael Dubin used to work at Time Inc., Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people.
Waxing UnLyrical
DECEMBER 9, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?
Waxing UnLyrical
JANUARY 25, 2011
Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
Buzzstream
JANUARY 17, 2018
Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. If you’ve got some viral posts, then you’re ready for that “ebook.”. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. peaked in 2013, at 242 million units sold.
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