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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. >>> Need an extra pair of hands?

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Then, please return to read this Reflexivity Memo inspired by Jim’s answers to the questions that I posed in 2008: Q9. Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? I’m not convinced this has happened.

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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

A crisis can occur so much faster now and the information can spread like wildfire on social media. If it’s a well-known brand the crisis will hit the mainstream media and get amplified by social media. Unless it is actively managed the content can stay there for years – witness Kyptonite Bike Lock’s 2008 crisis.

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Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

An early social media advocate, Barbara founded Social Media Club Chicago in 2008. She is a co-author in two best-sellers, “Success Secrets of the Social Media Marketing Superstars” LinkedIn expert and “Success Secrets of the Online Marketing Superstars” digital PR expert.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. “At the time, I was working with FT Press on a book called PR 2.0: