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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

Handbook 191
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Trends and Best Practices for Media Relations

PRSay

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Op-Eds remain the gold standard.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. The change will take effect on April 2, 2024.

Reddit 176
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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. Then the economy changed. Who do you see advertising on those pages?

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