Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I try and imagine friends sitting around a table talking about a story they heard on the radio that made them think of someone that could learn or benefit from the message and ultimately sharing… so I tend to cast a wide range pitch net! Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first?

B2B 148

B2B Marketing Content Marketing Course 148

PRSay

MAY 3, 2019

What about 2008? million in 2008 and 18.6 Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. That was just for fun.

How To 136

How To Education Exercises Newspapers 136

Flack's Revenge

SEPTEMBER 1, 2021

Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. Appeal to more minor writers and content creators and partner with them.”

Writing 177

Writing Pitching Report Industry 177

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. In 2008, the financial climate started to take a turn for the worse in the United States and around the globe.

Writing 72

Writing Brand Branding Construction 72

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 62

Exercises Employee Social Media Communications 62