Remove 2008 Remove Blogging Remove Measurement Remove SEO
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Is Your Brand Messaging Recession-Ready?

Shift Communications

During the “Great Recession” of 2008, nearly eight million people lost their jobs. But we’re planning for a change in the narrative. With this, we can anticipate a different look and feel to the labor market. For all companies, but especially those that deliver technology and services for the workforce, now is the time to prepare.

Brand 78
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Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

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PR Interviews: Michael White Lansons

Norton's Notes

Tell me one interesting fact about you that you have never revealed on your blog? Twitter’s approach to open data also makes measurement easy. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. I’m a published poet.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. But that’s a talent supply issue for a different blog post. PR Measurement: A Pulse Check on How Communicators Show Value. Then the economy changed. Indeed, I agree.

Agency 95
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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

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Color Clash: Pink or Purple?

Waxing UnLyrical

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? And, staying in the relationship can be a safety measure, especially when the abuser threatens your children if you leave.

Twitter 99