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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. million albums.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

This is the era of communication, so now we all communicate — writers who do books go on television and explain themselves — and it’s important to improve that process, and the integrity and honesty of it. Pew Research says newsroom employment has dropped 25 percent since 2008. But what the future’s going to hold — who knows?

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Gama Aviation v MWWMMWM: the problem of contractual formalities and informal novation

Practical Law Construction

This situation has proved sufficiently difficult to require a thorough review and restatement of the law by the Supreme Court in MWB Business Exchange Centres Ltd v Rock Advertising Ltd. The approach based on estoppel found support in both Rock Advertising and the Court of Appeal decision in Kabab-Ji SAL v Kout Food Group.

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PR wishes and White House dreams

The Stalwart Blog

I remember what a big deal it was in 2008 when President Obama declared his road to the White House via text message and email. He is known as the "Public Relations President" because he was the first to leverage television and Madision Avenue advertising. Targetting voters will need to keep up accordingly.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Real income has been flat since the 90’s and the recession of 2008-9 permanently changed consumer’s perception of price and value. Today he’s on his own.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

NOTE: Originally published on October 15, 2008. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Historically, whenever a new medium is invented people use it in the same way that they used the existing media.