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What’s Trending for 2023?

PRSay

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

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How This PRSSA Chapter Virtually Connected Recruiters With Students for Annual Career Fair

PRSay

Building on our traditional event, Building Bridges, spearheaded in 2007 by then CCNY PRSSA President Stacy-Ann Edwards Effs, we forged a strong working partnership between student leaders and faculty to network multicultural students to the profession. Our recruiters included seven CCNY alumni, now professionals at major agencies.

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Unlocking the strategic potential of internal communications

Wadds Inc.

we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. The ECM has been conducted annually since 2007 and is the largest of its kind worldwide. At Wadds Inc.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers. Or, riding my bike.

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Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET

Bianchi Biz Blog

I’ve been a full-time automotive journalist my entire professional career, ever since I graduated college waaay back in 2007. What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I have supervised the Automotive News collegiate internship program since 2007. What advice do you have for PR people that want to pitch you? Please, I’m begging you, don’t waste your time or mine pitching a story that’s irrelevant to my audience. If we are a “second tier” pitch, you are insulting me. E-mail is best.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! For an event, we might look at doing an author interview or a list of books that relate to the event.

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