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This Week in PR Ethics (2/2/23): Non-Competes, Bribes, AI, and Guerilla Marketing Ethics

Ethical Voices

This week the communications ethics issues spanned a wide variety of topics from non-competes, to stupid PR people, to ethics developments with AI and the 16 th Anniversary of one of the dumbest guerilla marketing stunts of all time. Are non-competes ethical? This was the big news last week, but I am just getting to it now.

Ethics 74
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APR Matters to You and the Profession

PRSay

When I think back on my career, I could have (and should have) pursued my APR sooner than I did in 2007 because I had amassed all the right knowledge, skills, abilities and experiences that are required to apply for the credential. There’s also a study guide and other great resources, which you’ll see on the APR web page.

Study 119
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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PR: Less Elitist Than Ever

Maxim Behar

Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008. This is why there are codes of ethics and guidelines for good practice, Fair competition and transparency are increasingly gaining traction in our industry and media, especially concerning media ownership.

Ethics 64
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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 3 Shift to social. 4 Channel shift from print to social exaggerated. . #6

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Other challenges include ethics, power, propaganda and Western bias. This is not the case in the era of the social web and I would argue never has been. “The Distribution is effected by web crawlers and search engines." It is important to recognise that these are models.