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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91
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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. I have supervised the Automotive News collegiate internship program since 2007. What are we are we not consumed by? Stories that consume our competitors.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

Their businesses are often all-consuming, back-breaking and require full family support. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. What story or stories are you most proud of?

Groups 55
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Junk Mail, Junk News

Bad Pitch Blog

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. It won’t give you a hangover, but it won’t get you any media coverage either.

Local 40
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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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How to Get On in New Communications: Be Nice

ZudePR

I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. He is also a speaker, blogger, and media commentator. “I started giving away my knowledge etc almost accidentally, when I launched my first blog in 2007, giving my views and advice on the use of social media for marketing.