PR in High Definition

DECEMBER 13, 2017

In 2007 ‘Silent Discos’ were the next big thing. It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. The users then get notified about price changes, sales or brand news. Brands must understand their core values for PRs to work on promoting their message.

Trends 59

Trends How To Retail Google 59

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries.

Financial 83

Financial Industry Report Insurance 83