Critical Mention

MAY 1, 2018

On our planet, Earth Hour started in 2007 with over two million people turning off all non-essential lights in Sydney. Hosting a webinar on a popular topic showcasing successes can get your brand noticed and help your organization stay relevant. Social media is a great channel to go viral. The Tour de France.

Film 73

Film Viral Newspapers Sports 73

PR in High Definition

DECEMBER 13, 2017

In 2007 ‘Silent Discos’ were the next big thing. It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. The users then get notified about price changes, sales or brand news. Brands must understand their core values for PRs to work on promoting their message.

Trends 59

Trends How To Retail Google 59

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. The first part compares finance against other industries and highlights content benchmarks.

Financial 83

Financial Industry Report Insurance 83

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. Before the other day, I never thought for a second about the sustainability of my favorite skinny jeans, but it’s now on my radar – though I don’t think I have ever worn any brand other than Levi’s. The story drove it to wider circulation.

Storytelling 80

Storytelling Marketing Viral Energy 80