Remove 2007 Remove Blogging Remove Employee Remove International
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Know your brand; then craft marketing strategy

Engage PR

The business started in the north east of Scotland in 2007 and has since taken the UK’s craft beer market by storm, becoming something of an international phenomenon. It’s clear that the internal building blocks and culture of BrewDog are the most important factors in its broader marketing agenda. We are relentless.

Strategy 111
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The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. You can’t possibly anticipate the reaction of every single employee to a data breach. There’s an insurance policy for everything these days – and we mean that literally. Is this ridiculous? Well perhaps not.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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How to Get On in New Communications: Be Nice

ZudePR

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

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How Elon Musk built global brands with zero marketing

The Hoffman Agency

Again, another organisation would probably have brought up the customer complaint internally, discussed it over weeks, formed a solution to the problem, and implemented it. He once emailed an employee who missed an event saying, “We’re changing the world and changing history, and you either commit or you don’t.” Be like Elon.

Brand 53
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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Focus on employee education and advocacy. Focus on employee education and advocacy. Report Methodology.

Financial 111
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Responsible communication leadership: putting employees first

PR Conversations

As the UK department store British Home Stores (BHS) went into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked about how it was run to the detriment of employees and their pension fund. It seems that shareholder greed trumps employee and common interests. risk analysis.