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Inside Podcast Promotion

Marketwired

population in 2006 to 33% in 2015 — a current total of 155 million Americans. Just like any other form of media, you really need to understand you audience, know the type of content that they want, deliver it and then be able to measure it in some way.”. Not only do audiences grow, but the number of shows available do too.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. 2a) June 2, 2014: Vocus + Cision.

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable.

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The Anatomy of Attention

Doctor Spin

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Printing marks the beginning of the end of the manuscript culture. This considers attention in the context of the general level of alertness or arousal. Source: Hargis, M. &

eBook 52
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PR in 2015: The Trouble with Authenticity

Mark My Words

The ‘New Politics’ engaged and enraged in equal measure. There was nothing remotely authentic in Thomas Cook ’s eventual pay out to the parents of two children poisoned by a faulty boiler at one of its Greek resorts in 2006. In 2015 we all loved authenticity, right? Cannes Lions was all about purposeful brands.