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Inside Podcast Promotion

Marketwired

population in 2006 to 33% in 2015 — a current total of 155 million Americans. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But to Attract Advertisers, Promotion is Key. Click To Tweet.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. 2a) June 2, 2014: Vocus + Cision.

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” A second constant is messaging.

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PR in 2015: The Trouble with Authenticity

Mark My Words

The ‘New Politics’ engaged and enraged in equal measure. There was nothing remotely authentic in Thomas Cook ’s eventual pay out to the parents of two children poisoned by a faulty boiler at one of its Greek resorts in 2006. In 2015 we all loved authenticity, right? Cannes Lions was all about purposeful brands. A PR success?