Contently - Strategy

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Mint was building a budgeting app that could track spending and help with financial planning. But their secret sauce was content. You should always aim to provide sound advice. Only about 17 percent of U.S.

Brand 119

Brand Branding Banking B2C 119

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Communications Conversations

OCTOBER 18, 2016

Ryan Arnholt, director-content marketing, Optum. He’s also been a big PRSA supporter over the years, going back to 2006 when I worked on the programming committee with him. Brooke is far more successful than I will ever be–serving as SVP of Weber’s financial services practices here in Minneapolis.

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

PR 20/20

NOVEMBER 4, 2016

How would I build an entirely new financial model and productize a service business? As I wrote in The Marketing Agency Blueprint , the guiding principle was that prices had to be value based, meaning they were to be determined based on perceived and actual value rather than the number of billable hours something takes to complete.

Agency 40

Agency Marketing Software Resources 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81