wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.”

Content Marketing 60

Content Marketing System Data Google 60

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Marketing Research , 24 (4), 10-15. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

Viral 120

Viral Journalism Advertising Advertising 120

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. There you have it.

Blogging 111

Blogging SEO Web Google 111

wiredPRworks

NOVEMBER 15, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy Marketing Social Media Internal 40

wiredPRworks

JULY 31, 2017

Beginning with a 3D Marketing Map, the two-day 3D digital marketing classes glide into a Social Media Marketing Deep Dive with stops at the top sites on the Internet before sending everyone off with a strategic marketing plan they can implement right away. About Ascend Training.

B2C 40

B2C B2B Strategy Marketing 40

wiredPRworks

JUNE 17, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

wiredPRworks

JUNE 8, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Communications Conversations

OCTOBER 18, 2016

Ryan Arnholt, director-content marketing, Optum. He’s also been a big PRSA supporter over the years, going back to 2006 when I worked on the programming committee with him. Now, he’s leading a new agency brand named “Creation.” Joel Swanson, founder, Swanson Strategic Communications.

Agency 60

Agency Groups Public Affairs B2B 60

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience.

Tools 120

Tools Skype Software Content Marketing 120

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. But we’ve already messed up.

Industry 52

Industry Web Wikipedia Education 52

Doctor Spin

JANUARY 8, 2022

Let me explain: Table of Contents. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications.

Education 52

Education Industry Web Wikipedia 52

ISEBOX

DECEMBER 1, 2016

But drug companies started slashing their sales force a decade ago, when they cut 60,000 pharma rep jobs ; since 2006, pharmaceutical sales positions in the US have declined by more than 60%. But wait: Doesn’t the pharmaceutical industry refer to e-detailing as the use of interactive digital media to facilitate sales presentations?

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

PR 20/20

NOVEMBER 4, 2016

In the 2006 version of PR 20/20’s original pricing guide there were 105 services within 19 categories. In 2010, we made our first attempt at bundling content marketing services. However, if you sell professional services, and you don’t believe hours are the answer, then the value metric isn’t quite so obvious.

Agency 40

Agency Marketing Software Financial 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81