Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Because in a democracy, public opinion will ultimately shape public policy.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bad Pitch Blog

MAY 31, 2006

We''ve started a Bad Pitch Buffet of sorts. recently announced they were planning to allow advertisers to place video ads on their vast network of websites. recently announced they were planning to allow advertisers to place video ads on their vast network of websites. It’s all you can eat folks. As you well know, Google Inc.

Pitching 40

Pitching Advertising Advertising Video 40

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. The technology that was supposed to set us free has done something quite different.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JULY 9, 2019

A 2006 eye-tracking study of 117 email newsletters with 42 participants by the Nielsen Norman Group found, “found that users are extremely fast at both processing their inboxes and reading newsletters: the average time allocated to a newsletter after opening it was only 51 seconds. Please read the Pitches! section first.

Study 93

Study Marketing Data Analysis 93

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49