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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey.

Media 112
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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening.

Radio 60
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7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

Had Komen posted this when its board voted to do this, as the New York Times reported , at least they would have had their own point of view on record before they had to resort – late – to the video response from Nancy Brinker. Perhaps they did, and were shot down by senior leadership… I don’t know.

Policies 111
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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

He elaborates a little in this video. With that in mind, we’re thrilled to be able to tap into the insight of NYU’s public relations professors—many of whom are considered leading experts in measurement—to establish stronger and more widely adopted measurement standards throughout the profession.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. Adobe (pictured below) has a great template.

How To 48