Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Phineas Taylor (P.T.) Risk management. 3 Chryssochoou, X. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. On one hand, dealmaking has brought sizable new competitors to the market. Critical Mention vs. TVEyes.

Software 85

Software Internal International Pitching 85

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. No other than WPP’s Sir Martin Sorrell—arguably the world’s most successful marketing services entrepreneur—said so, too, in the October UK edition of PR Week.

Leadership 111

Leadership Publicity Government Journalism 111

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Let them do PR and marketing for you.

Study 120

Study Writing Facebook Groups 120

Cision

JANUARY 29, 2016

There is a golden rule in PR that a brand should make a PR hit happen almost at every possible turn. You never want to be the brand representative that drops the ball and lets a broadcast or radio opportunity fall through the cracks giving it directly to your competitors. and 11:00 p.m. Nothing could stick. Trump was #winning.

Radio 120

Radio Journalism Interviews Crisis 120