PRSay

JUNE 15, 2022

Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach.

Policies 165

Policies Community Corporate Enterprise 165

PRSay

JULY 6, 2022

The Air China flight descended through the smog and I saw Beijing for the first time in 2003. China’s car market was starting to heat up; it’s now the world’s largest by far. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. We’re diverse. We’re tenacious.

Communications 95

Communications Internal International Travel 95

Communications Conversations

DECEMBER 13, 2019

Since, 2003, to be exact. Like I said, Ryan started the blog in 2003. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. And, he was prolific.

Blogging 78

Blogging Agency Community Local 78

Beyond PR

JANUARY 16, 2018

Communications teams will also be able to easily access charts and easy-to-share dashboards to visualize social data in the way that matters most to their brand and internal audiences. He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability.

Data 70

Data Retail How To Sports 70

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. And all of the leadership positions that we’re taking. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads.

Sports 68

Sports Education Construction Television 68

Beyond PR

OCTOBER 25, 2017

And, not only do they need to prove the impact, they need to do it at the same level of granularity as their marketing counterparts in the owned and paid media space. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing. That’s how easy we make earned media reporting.

Communications 73

Communications Analytics Analysis Data 73