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5 Creative Strategies for Link Building

Waxing UnLyrical

Interview Experts. People love interviews with industry experts. After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. Give Away Swag. Who doesn’t love free stuff in the mail?

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.

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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62
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Can Johnny Depp bounce back?

Mark My Words

In 2003, as Lieutenant Theodore Groves, Ellis appeared with Depp in Pirates of the Caribbean: The Curse of the Black Pearl. It turned Depp into the mega-star of a blockbuster brand. It was Depp’s first outing as Captain Jack Sparrow, who he based on Rolling Stones guitarist Ronnie Wood. It was extraordinary,’ Wallis says. Depp lost.

Film 60
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CEOs who aren’t using social media are doing their organizations a massive disservice.

Lauri Pehar Borsh

If you follow me on social media or this blog, you know I write about this “growing issue” a lot and have been preaching this since the dawn of social media (2003). Come out from behind the brand and start operating like Sir Richard Branson…. Read the rest of the study/article >here.

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CEOs who aren’t using social media are doing their organizations a massive disservice.

Lauri Pehar Borsh

If you follow me on social media or this blog, you know I write about this “growing issue” a lot and have been preaching this since the dawn of social media (2003). Come out from behind the brand and start operating like Sir Richard Branson…. Read the rest of the study/article >here.

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Influencer Insights: Media Moves and Intel for April 11

Beyond PR

This week’s highlights include an update on Jim VandeHei’s move from POLITICO, an executive editor promotion at Conde Nast Traveler, and an interview with Global National’s Parliamentary correspondent. The Millions was created in 2003 and is an online site that reviews and writes about books, the arts and culture.

Travel 40