Remove 2003 Remove Brand Remove Interviews Remove Strategy
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5 Creative Strategies for Link Building

Waxing UnLyrical

At least not if you want the link building strategy to work. Interview Experts. People love interviews with industry experts. There are tips and tricks to using this strategy to build high-quality backlinks. If your interview is thorough enough and adds value, there is a good chance you could get featured on these blogs.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62
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What can ‘The Rise and Fall of Abercrombie & Fitch’ teach us about managing reputations?

PR in High Definition

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. If we look a little deeper, we see that this was not merely a surface level PR strategy – you want what you can’t have, right?

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Can Johnny Depp bounce back?

Mark My Words

In 2003, as Lieutenant Theodore Groves, Ellis appeared with Depp in Pirates of the Caribbean: The Curse of the Black Pearl. It turned Depp into the mega-star of a blockbuster brand. It was Depp’s first outing as Captain Jack Sparrow, who he based on Rolling Stones guitarist Ronnie Wood.

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Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This begins the process of creating the interviewer-interviewee relationship. 406), which can be helpful in encouraging participation.

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Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.