Sword and the Script
FEBRUARY 2, 2022
In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.
Bianchi Biz Blog
APRIL 26, 2021
Since 2002, the company had been a member of the United Nations Global Compact (UNGC) , a worldwide initiative for an inclusive and sustainable global economy. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible. Words must be followed by deeds.
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PRSay
APRIL 19, 2016
A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. This simple tactic really does boost the engagement with online content.
PR in High Definition
JULY 24, 2019
I wish I’d known that in 2002 but it was still a useful learning in 2012. Now social, SEO, content marketing, employer branding and other reputation-building tactics are becoming more impactful, and it’s clear that only having a media relations strategy simply will not cut it. Measure your share. Think ‘more than media’.
Cision
MAY 7, 2015
New ways to accurately measure and track PR’s value. As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. The proliferation of owned media. The democratization of voice through social.
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