Sword and the Script
JANUARY 5, 2021
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”.
Bianchi Biz Blog
FEBRUARY 21, 2022
I had my first staff byline at a small Connecticut newspaper in 2001. What advice do you have for PR people that want to pitch you? I believe those are the stories that readers can relate to—or want to connect to. How long have you been in journalism and how did you get started? I started off covering education and other local issues.
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Cision
AUGUST 11, 2016
In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001.
PRSay
SEPTEMBER 2, 2016
And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner. Whether it’s to tweak your pitch. Unlike all of the other major leagues, be it in the U.S. or globally, this organization is only 23 years old. It went from being a spectacle to being a sport.
Flatiron Communications
APRIL 15, 2015
He had recently taped an interview with “60 Minutes,” on a different subject — the program he founded for aspiring inventors. Now that “Ginger” had gone mainstream, should he acquiesce to CBS’s request for a follow-up interview? He chose to do the interview anyway.
Bad Pitch Blog
JUNE 10, 2007
Here’s a great example of the need to qualify a media list before sending out the pitch. In 2001 they made the conscience decision to move their headquarters to CITY, where they preferred the work culture. But a poorly researched media list, and a pitch aimed at a questionable target, will impact how much of this story gets told.
Deirdre Breakenridge
APRIL 29, 2019
Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The paradox is that fewer pitches, that are personalized, highly relevant and timely, will generally outperform mass emails and high volume. This isn’t just a tactical application.
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