A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle
Sword and the Script
JUNE 25, 2019
Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.
Let's personalize your content