Deirdre Breakenridge

APRIL 29, 2019

That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. Frank Strong is the founder and president of Sword and the Script Media , LLC, a veteran-owned PR and marketing agency based in Atlanta.

Survey 377

Survey Media Relations Media Ethics 377

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. When she started her business in the summer of 2001, she was pregnant, had just been laid off following the dot-com crash, and had no idea what the future would hold.

Banking 96

Banking Film Transportation Financial 96

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. This also brings indirect costs.

Brand 112

Brand Branding Reputation Corporate 112

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

Publicity 40

Publicity Ethics Creativity Travel 40

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60