Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. The report was published in late May 2020.

Study 133

Study Publicity Survey Internal 133

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. Welcome to 2021!

Pitching 150

Pitching YouTube Community Company 150

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner.

Sports 68

Sports Education Construction Television 68

PRSay

FEBRUARY 19, 2021

Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities. Parke Gibson International, in New York in 1960. “He

Publicity 157

Publicity Corporate Community Advertising 157

Deirdre Breakenridge

APRIL 29, 2019

This is PR at its finest – relations with a public community. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters. Most (68%) respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. 3) You’ve worked both on the agency and the client side in PR. 1) What are some of the unique challenges in marketing and PR in the cybersecurity space?

Brand 107

Brand Branding Reputation Corporate 107

Masters in Communications

FEBRUARY 12, 2022

Mass communication academia is concerned with studying how message sources develop a framework for a message, compose the message, send it, and how receiving audiences use their agency in receiving it, interpreting it, and processing it. There are potentially sinister reasons for doing this.

Ethics 52

Ethics Communications Print Television 52