Remove your-one-day-marketing-plan-in-seven-steps
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7 SEO Tools No B2B Content Marketer Should Be Without

Contently - Strategy

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Analytics. Let’s start with the most obvious, Google Analytics. WordTracker.

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How to Implement a Project Management Workflow for a Link Building Team

Buzzstream

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Can you remember your life before using a CRM for link building?

Software 151
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Are Social Reels Relevant for Brands?

Contently - Strategy

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. That said, the ROI on Reels is not automatic. They are not in “buying mode.”

Brand 92
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6 Tools to Test, Measure, and Optimize Your Association Content Strategy

PR 20/20

Does your association have a documented content strategy? You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. Without a constant check-in on performance, you risk pouring resources into content that no one will ever read.

Tools 70
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7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180
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7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. According to numbers crunched by Impact , 75 million people in the United States watch online videos every day.

Video 120
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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

For example, she’s one half of a Minneapolis/St. Tell us about your new role and what being an “Employment Brand Manager” means? role in marketing and communications. Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. You have a new job!