Cision

APRIL 14, 2015

In our digital world, live events still work wonders in public relations. They’re a popular piece that 79 percent of B2B communicators and 69 percent of B2C communicators use to further their communication efforts. But how can your next event drive even more results? It’s not as if live events are a PR secret.

B2C 120

B2C Social Media Resources Content Marketing 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

MaccaPR

OCTOBER 29, 2019

We start to ask, “What strategies worked this year?” What can we takeaway for next year?” “How For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again?

Brand 90

Brand Branding Marketing Enterprise 90

Bianchi Biz Blog

MAY 26, 2022

If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. So, what do you need to start doing now to make sure next year’s CES is a PR success for your company? Taking place Jan. 5-8, 2023, with Media Days Jan. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Sword and the Script

DECEMBER 26, 2023

I’ve merely organized them in a way that I think serves readers best. Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. What sort of sales content helps close deals?

Content Marketing 60

Content Marketing Study Marketing B2B 60

Shift Communications

AUGUST 18, 2015

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts.

Groups 60

Groups B2B Employee Policies 60

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations.

B2B 60

B2B Blogging Data Survey 60

Polaris

AUGUST 19, 2014

We all understand intuitively what “kicking butt” represents for our particular brand or organization. We all understand intuitively what “kicking butt” represents for our particular brand or organization. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. b) More pay-to-play opportunities to participate in national media relations opportunities. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

OCTOBER 17, 2014

From time to time, we like to open a window into what life is like here at SHIFT. What are your main focuses as an AD? And rare is the day that actually matches up to what my calendar says. Ink, and the quality and quantity of it, is at core of most of the problems I’m trying to solve, and the core of every good PR practice.

Agency 146

Agency Pitching Training Meeting 146

MaccaPR

DECEMBER 10, 2014

We realized the importance of landing page design and testing for marketers who wanted to drive lead generation, and that’s become a market differentiator for us. Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session? Pros and cons of virtual media trainings.

Media Training 334

Media Training Training Media Interviews 334

PR 20/20

OCTOBER 12, 2017

It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark Twain. Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ).

Marketing 53

Marketing Enterprise Print Film 53

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). The Business Journal has its long-time 40 Under 40 “competition.”

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. According to the Global Communications Report , the industry is expected to reach $20bn by 2020.

SEO 229

SEO Social Media Tools Google 229

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? The Benefits of a Public Relations Agency III. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. Which format of collaboration is best for you? Having worked at (and with!)

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Landis PR

JANUARY 3, 2022

What a year! 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Photo courtesy of Unsplash. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

What You'll Get from Reading This Post. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. That's what they are. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Yet still you spend your days in a distracted fuzz.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. You don’t need 1,000 emails to get ten mediocre results.

Pitching 87

Pitching Infographics Survey Resources 87

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results.

Communications 79

Communications Pinterest Reddit Radio 79

Marketwired

FEBRUARY 16, 2016

This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?” ” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action.

Creativity 100

Creativity Pitching Writing Conference 100

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You are interested in the psychology of life and what motivates people to take actions. We were reflecting on the success of an inspiring project to which we’d both contributed time and effort. To share what he knows.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. My friends know that I work in public relations. What they frequently don’t know is what exactly I do every day. Copywriting. From social media management to crisis communications, content is king.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Step 1: Gain Buy-In of Senior Leadership.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? However, over a third of U.S.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? However, over a third of U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. What’s not as obvious is how they should adjust their plan when scaling.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

PR Conversations

APRIL 21, 2016

What qualities do you most dislike in a PR practitioner? Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention.

Employee 40

Employee Internal International Corporate 40

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? And what about improving your email campaign's open and click-thru rates, and your success in maximizing digital downloads, followers, views and shares?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. A good number of predictions struck me as highly probable in 2019.

Social Media 90

Social Media Marketing Media Creativity 90