Flack's Revenge

OCTOBER 21, 2021

To check out videos, head over to Fusion’s YouTube channel. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Why good UX is so important How to combine SEO and PR for the best results.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

To check out videos, head over to Fusion’s YouTube channel. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Why good UX is so important How to combine SEO and PR for the best results.

SEO 156

SEO YouTube Interviews B2B 156

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 103

SEO Automotive YouTube Video 103

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

PRSay

APRIL 23, 2024

The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to You can watch a replay of the session, which included a discussion on PR measurement and SEO, here. Now, you can use AI for that kind of stuff,” Dietrich said.

SEO 131

SEO Measurement Television Google 131

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. Understanding YouTube’s SEO Ecosystem. Perfecting your YouTube SEO strategy.

YouTube 127

YouTube SEO How To Video 127

Contently - Strategy

FEBRUARY 14, 2023

And relevance is fundamental to SEO success. Writing for intent parallels writing for SEO. Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO? There’s more to optimization than SEO. It can take a few weeks or even a couple of months before you see the effects.

Google 123

Google Engineering SEO Writing 123

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

PRSay

JUNE 20, 2019

Focus on SEO. Your mom might have told you about the benefits of sunscreen, but did she tell you about SEO? This might mean revamping old blog posts or looking up relevant keywords that can bolster your SEO footprint. This summer, not just any old video will do, though. Ramp up the visuals.

SEO 146

SEO Content Marketing Video Strategy 146

Flack's Revenge

AUGUST 3, 2021

So, expect to see episodes that cover earned and paid media, content, messaging, reputation, positioning, branding, SEO, digital, analyst and influencer relations, and more – in an informative and easily digestible format with video and audio. (As

Interviews 177

Interviews SEO B2B Reputation 177

Shift Communications

MAY 10, 2022

What’s working — concise, quality and consistent videos: When it comes to TikTok marketing strategy, balancing entertainment and brand promotion is a thin line to walk. While videos should ideally be 20-35 seconds, the most successful length is truly dependent on how the story/delivery will keep the audience’s attention.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Often, short and snappy, engaging explainer videos have all the core attributes you need in a piece of content to help make your brand more memorable — but for that to be the case, these videos need to be more than just ‘explanatory.’ In general, explainer videos often need to convey a lot of information in a short amount of time.

Video 86

Video Brand Branding Energy 86

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 174

SEO Engineering Google Writing 174

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social commerce is poised to extend beyond social media and into various domains like streaming video platforms, gaming services, music, and podcast platforms, and potentially across the evolving digital landscape — the metaverse. Dominance of TikTok SEO. Rise of Short-Form Video Content. Ask them to mention your brand.

Social Media 86

Social Media Media Mobile SEO 86

5W PR

FEBRUARY 22, 2023

Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. For example, if you offer SEO services, you may want to team up with a web design firm. Videos Video marketing can be an effective part of any public relations campaign.

Strategy 88

Strategy Product Launch Brand Branding 88

Shift Communications

JANUARY 9, 2018

Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Laggards will quickly reach obsolescence. Christopher S.

Video 88

Video Trends SEO Marketing 88

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. That beats self-promotion every time. What is more valuable than a brand (or personal) reputation?

Mobile 100

Mobile SEO Reputation Web 100

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train. In fact, there are four types of video content that produce high conversion rates.

Video 95

Video SEO Engineering Radio 95

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it. It runs about 25 minutes long.

SEO 131

SEO Engineering Google Study 131

Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read?

SEO 141

SEO Engineering Google Web 141

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

PR for Anyone

MARCH 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog.

Advertising 130

Advertising Advertising Publicity YouTube 130

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. There are different levels of YouTubers based on their popularity, number of subscribers, and the average number of video views. TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value.

YouTube 116

YouTube Brand Branding Video 116

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. But we’re going to see the biggest impact for SEOs. What does it mean for SEO and marketers? Where SEO tools will prove useful for this is for keyword research and site structure.

Trends 62

Trends SEO Viral Social Media 62

ReimaginePR

JUNE 15, 2020

At its most basic form, social media marketing, popularly known as SMM, is a form of internet marketing that involves creating various types of content –from images and videos to livestreams and games –and sharing them over one or more social media applications and platforms. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

The Hoyt Organization

OCTOBER 9, 2023

Video Accessibility To make the platform more accessible and user-friendly, LinkedIn has now implemented an automatic captioning system for video uploads. The system generates subtitles for your videos automatically, which you have the option to review, revise, or add to before hitting ‘Publish.’

LinkedIn 92

LinkedIn Video B2B System 92

Newsfile

FEBRUARY 28, 2024

A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. Generative AI refers to artificial intelligence capable of creating new content , such as text, images, music, or video, by learning from existing data. What is SEO PR? What is Generative AI?

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

DECEMBER 4, 2017

The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. SEO and PR Merge In Some Firms. Part 2: Owned Media. PR Professionals Blindsided by Rich Media. Laggards will quickly reach obsolescence.

Trends 161

Trends Publicity SEO Advertising 161

5W PR

DECEMBER 18, 2019

Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. For example, if you offer SEO services, you may want to team up with a web design firm. Video marketing can be an effective part of any public relations campaign. Giveaways and Product Samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

Contently - Strategy

NOVEMBER 12, 2019

The Beginner’s Guide to SEO | Moz. That’s where SEO (search engine optimization) comes in. Moz, arguably the top SEO expert out there, created this guide that covers almost everything you need to know about search engine optimization. The Ultimate Guide to Video Marketing | HubSpot.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. The use of social platforms and the creation of content, notably video, are both up year-on-year. Video-based content has increased in importance since last year and is up from 49%.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. While the labor shortage is still having an impact (and we’re still telling those stories), just this week, one of Wall Street’s biggest harbingers of a downturn, the yield curve, is sending signals — “stronger than it has been since late 2000” — of an economic decline.

Brand 78

Brand Branding SEO Employee 78