Contently - Strategy

MARCH 22, 2022

Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. Conduct a content gap analysis. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

PRSay

DECEMBER 28, 2021

These are just a few questions that should guide your thinking as you prepare to launch. From content to development to approval to sending, the process can take anywhere from a few hours (for the simplest, most urgent email) to more than a month (for longer, more in-depth emails that require many approvals). Work within your limits.

Marketing 210

Marketing Apparel Data Software 210

Burrelles Fresh Ideas

FEBRUARY 20, 2024

After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop. This consistent reinforcement through tailored visual elements helps build a stronger connection with the audience while giving you a lot of versatility to approach your content.

Video 86

Video Brand Branding Energy 86

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Cision

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. These questions can guide the direction of your press release to explain how and why your company is impacting your industry. HubSpot reported in 2016 that 43 percent of readers skim online content.

Writing 310

Writing How To Infographics Pinterest 310

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This covers the entire spectrum of activities, from product discovery to the ultimate checkout process– without switching the app. Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Being on social media is the online pastime that everyone loves. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

But also assess the brand identity and its ultimate mission, something communications and public relations professionals are adept at. When considering how to make a brand stronger, business leaders often look to operational influences. Are they being risk-averse enough? Are their staff demonstrating solid productivity?

Community 91

Community How To Marketing Data 91

Konnect Agency

JUNE 24, 2020

Through modern SEO tactics like content creation, link building or social media marketing, you can stay on top of competition and attract more customers to your business. A company’s website is their calling card, their first impression to customers – and you know what they say about first impressions. Customer Driver. Information Provider.

SEO 98

SEO Agency Case Study Engineering 98

Cision

DECEMBER 11, 2017

These questions can guide the direction of your press release to explain how and why your company is impacting your industry. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. HubSpot reported in 2016 that 43 percent of readers skim online content.

Writing 293

Writing How To Infographics Pinterest 293

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. And when I showed up for my first day at Contently, the marketing team had a list of links ready for me to read through. The Beginner’s Guide to SEO | Moz.

Content Marketing 86

Content Marketing Marketing SEO Video 86

PR 20/20

JUNE 6, 2023

It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. And that’s a great question.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. LinkedIn 2020 Profile Start Up Package. Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. LinkedIn 2020 Profile Start Up Package. Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

OnePitch

JANUARY 11, 2024

Dani Kwaten g , Executive Editor at Teen Vogue , pointed out that directly contacting editors might not be the optimal route to secure a story. Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Master all five, and your product will likely land in the spotlight.

Pitching 93

Pitching Consumer Trends Viral 93

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency.

Web 60

Web Internal International Storytelling 60

PR 20/20

MAY 16, 2023

In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts. By adopting these tactics, your association can allocate more time to focus on critical tasks, enhance member engagement, attract new prospects, and, ultimately, achieve your goals more efficiently.

Marketing 69

Marketing eBook Resources Tools 69

Buzzstream

DECEMBER 5, 2023

The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.) Then you’ll qualify them, and finally add them to your BuzzStream project – where you’re ready to take action on them. Are you trying to build your brand?

Resources 103

Resources Analysis Infographics Examples 103

Prohibition

MAY 28, 2021

In doing so, it means you can improve on your next ad campaign, sharpen goals and ultimately maximise results. LinkedIn ad guide’ gives detailed information on assets to use, call-to-action options and technical requirements for each type. LinkedIn social media advertising. Sponsored Messaging – Conversation Ads, Message Ads.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. But before that, I worked for over ten years with three content marketing agencies and one in-house role. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. But before that, I worked for over ten years with three content marketing agencies and one in-house role. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

JANUARY 6, 2023

If a member of your audience finds your content is of no interest to them personally, it will prove a struggle to try and get that user back on your side. Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Presspage

FEBRUARY 1, 2019

Use the metrics GA gives you to guide your PR campaigns, by bridging credible data with business outcomes. Google Analytics functions as a tool to analyze website traffic, while the goal of PR is to build relationships and ultimately boost brand awareness and perception. This is where Google Analytics can play a role.

Analytics 154

Analytics Google Measurement Data 154

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? These days SEO is based on creating content that provides a good user experience, not for the explicit search result. These days SEO is based on creating content that provides a good user experience, not for the explicit search result. The Basics.

Engineering 45

Engineering SEO Google Web 45

Buzzstream

DECEMBER 5, 2023

The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.) Then you’ll qualify them, and finally add them to your BuzzStream project – where you’re ready to take action on them. Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.) Then you’ll qualify them, and finally add them to your BuzzStream project – where you’re ready to take action on them. Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

Cision

AUGUST 26, 2015

For content generation and syndication. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Guiding leaders into the Social Age one keynote at a time. To figure out which handles to target when I launch ads on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

AUGUST 20, 2014

Bring any three social media marketers together over an all-you-can-eat dinner of Buffalo Wild Wings, and stand back for a furious debate over: What’s the best time and day of the week to post content via Facebook and other social media channels? What’s the optimal length for a tweet? Best practice?

Social Media 97

Social Media Media YouTube Facebook 97

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. Optimization isn’t a skill to take for granted. Success of your website and content is very much determined by how well you follow guideline updates released by Google and other search engines. How Penguin 4.0

Engineering 40

Engineering Google SEO Guidelines 40

Critical Mention

AUGUST 29, 2018

However, posting without understanding the way your audience thinks makes it difficult to optimize your social presence. However, posting without understanding the way your audience thinks makes it difficult to optimize your social presence. Be consistent with your content. But not to fear! Build your brand voice.

Social Media 61

Social Media Media Infographics Financial 61

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

APRIL 13, 2018

Google News has its own set of computer-generated rankings based on a set of algorithms that constantly evaluate, filter and index relevant content. What’s more, internet users now have the ability to block certain content. Multichannel marketing should not be grounded solely in online results.

Media 73

Media Google Measurement Print 73

PR 20/20

FEBRUARY 6, 2023

Resource downloads One of the most traditional lead generation assets is a downloadable resource, in the form of an ebook, guide, whitepaper, or one-sheeter. What content do I already have that could be repackaged into a downloadable asset? The idea of it sounds simple. That’s where a smart, targeted lead generation campaign comes in.

eBook 52

eBook Resources Survey Examples 52

PR 20/20

JULY 25, 2017

This isn’t a comprehensive list of what AI can do, but it is a guide to what we think marketers ought to be doing with AI. Using a solution like Albert , companies are able to optimize their advertising across channels. Albert automatically targets audiences and buys media, then tests and optimizes those efforts at scale.

Marketing 41

Marketing System Analysis Analytics 41

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? The Buffer Guide to Video Metrics ”. “ Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48