ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Use relevant hashtags and tag companies, people, or media outlets to ramp up impressions engagement. Fully 86% of B2B marketers combine paid and organic social tactics.

Social Media 344

Social Media Media B2B Leadership 344

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Google Analytics should be a part of every PR pros toolkit. Google Analytics should be a part of every PR pros toolkit.

Measurement 120

Measurement Tools Analytics Google 120

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In a nutshell, media monitoring is an important component of your PR and marketing strategy. What Is Media Monitoring? What Are The Benefits Of Media Monitoring?

Media 52

Media Analytics Radio Google 52

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. One reason is that PR is more relevant – and valuable – than ever.

Mobile 244

Mobile SEO Web Journalism 244

Cision

OCTOBER 5, 2016

Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now.

Trends 319

Trends Content Marketing Brand Branding 319

Cision

MAY 26, 2015

I know what you’re probably thinking: referral codes and pages are pretty rudimentary solutions to an analytics problem. For example, if a person reads a piece of content about widgets on your website, a conversion pixel would fire to Facebook tagging the user for any of six activities that they performed on your website: CHECKOUT.

Facebook 120

Facebook Analytics Measurement Google 120

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. Where to Start.

Analytics 143

Analytics Google Data Technology 143

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Provide Instant Analytics to Your Audiences. Many organizations and businesses heavily rely on media data and analytics.

Reputation 105

Reputation Brand Branding Analytics 105

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. without the high price tag of audience surveys and man-hours needed to analyse every comment. The awareness stage is slightly more convoluted, but it’s also the part where a lot of PR action takes place. But how Can PR Claim the Traffic? the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The client wants an easy way to check in on the status of the PR program. So I repeated my Quora question, this time with that hash tag – and hit pay dirt.

Measurement 120

Measurement Exercises Interviews Tools 120

5W PR

MARCH 22, 2021

The great thing about all of this data is that it’s already available on various social media platforms because most of them have their own social media analytics tools. There are several tools that are already available to companies looking to gather this information, with one of the biggest ones being Google Analytics.

Analytics 88

Analytics Social Media Tools Data 88

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Not Doing Your Homework : Neglecting research is a grave mistake in PR. Use analytics to track the performance of your social and influencer campaigns.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 105

Media SEO Analytics Analysis 105

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. Now divide that number into the PR budget for that effort and you have CPMC for your print PR.

How To 52

How To Print Analytics Advertising 52

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. As such PR Copilot is available to Burrelles customers.

Software 131

Software Pitching Analysis Community 131

Buzzstream

APRIL 4, 2024

You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. Luckily, there are digital pr tools for alerts. Find Referral Traffic Google Analytics (or any website analytics tool worth its salt) can tell you where traffic comes from.

Digital PR 62

Digital PR How To Media Google 62

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. It also includes information like header tags, word count, structured data, and more.

SEO 83

SEO Web Tools Analysis 83

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Google Trends & Google Analytics: Services provided by Google where website owners access analytics and data that help identify popular search results and trends on the world’s top search engine. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone.

Engineering 120

Engineering How To Measurement Analytics 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

Solo PR Pro

SEPTEMBER 29, 2020

Solo PR Pros need to ensure that they are optimizing value for clients, and are able to demonstrate results for PR programs. A key component of your PR program is how you will measure success. Learn and use Google analytics to help measure success and refine your efforts. Define success. Make friends with the “Goog”.

Analytics 63

Analytics Measurement Google Education 63

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? The price tag was $17.8 Give our services a try.

Tools 99

Tools Survey Pitching Analytics 99

Shift Communications

NOVEMBER 10, 2016

From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – So where do you start?

Healthcare 144

Healthcare How To Analytics Mobile 144

Stephen Waddington

SEPTEMBER 26, 2018

Here’s a guide to investing in PR tools and a series of recommendations. The issue is that PR and communications functions haven’t traditionally invested in tools beyond rudimentary media database and monitoring services. Web analytics Google Tag Manager (free) and Google Analytics (free) 10.

Tools 117

Tools How To Google Analytics 117

Sword and the Script

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. As a result, B2B marketing writers turn to analytics and social media to inform their writing. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists.

Survey 116

Survey B2B Marketing Interviews 116

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Distribution through email.

Pitching 63

Pitching Analytics Enterprise System 63

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Identify the Emotions You Want to Elicit.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 1, 2016

I can’t get access to Google Analytics. I’ve actually been working in PR for more than 20 years. An integrated PESO model allows you to track a concrete return-on-investment for your PR activities, by tying content to lead conversions. All it takes is tracking the correct PR metrics. That’s so sweet!

How To 120

How To Software Analytics Google 120

Cision

SEPTEMBER 1, 2015

Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. So what are four of the biggest PR measurement trends? Tremendous progress in text analytics.

Measurement 120

Measurement Trends Analytics Data 120

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. It’s a mash-up of all things PR and marketing, and it’s something our readers have responded to positively. In other words, any link that leads back to your website should be tagged with UTM parameters.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 122

Technology Publicity Software Print 122

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The API conducted a project of content tagging by topic with 55 news publishers. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The API conducted a project of content tagging by topic with 55 news publishers. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 98

Media Relations Report Industry SEO 98