ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. For PR teams, this means a whole new playground for getting the word out. When strategizing PR placements, it’s essential to prioritize platforms with robust mobile interfaces.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170

B2B How To Instagram Reddit 170

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. Was it a function of PR? Now, years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. So how do you get the most out of the PR firm relationship? Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

JANUARY 3, 2024

Storytelling The power of storytelling can’t be overstated in this context. Whether through written or visual means, storytelling adds a human touch to communication, making it relatable and memorable. Measuring results Measuring the impact of strategic communication is vital for refining and optimizing future efforts.

Communications 78

Communications Storytelling Nonprofit Measurement 78

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. The value of PR from a CMO’s perspective First, let’s look at the value of PR through the eyes of a CMO. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. The value of PR from a CMO’s perspective. First, let’s look at the value of PR through the eyes of a CMO. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros.

How To 370

How To Biotechnology Case Study Leadership 370

The Hoyt Organization

MARCH 25, 2024

Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. As a result, they can extend the reach of healthcare PR strategies far beyond traditional channels.

Healthcare 68

Healthcare Strategy Publicity Pharmaceuticals 68

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. Here are a few helpful starting points: Storytelling is Important.

Publicity 208

Publicity How To Storytelling Construction 208

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. You may even garner that promotion!

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains.

Analytics 78

Analytics Digital PR Storytelling Local 78

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Industry leaders shared insights, tactics and practical tips to transition from traditional PR to growth PR.

Conference 225

Conference Storytelling Data Measurement 225

5W PR

SEPTEMBER 20, 2023

The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals. Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences.

Travel 78

Travel Strategy How To Local 78

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Defense tech storytelling But transparency alone is not enough. Consistency Remember, building trust is a marathon, not a sprint.

Publicity 78

Publicity Brand Branding Ethics 78

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

SEPTEMBER 13, 2017

So what does digital marketing growth have to do with PR? PR and marketing convergence. What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. ” 4. .”

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet!

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. If you oversee a team of PR strategists, simply give them a hug. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 16, 2017

Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Leads from Earned and Owned Media converted to customers.

Media 186

Media Measurement Software Storytelling 186

Cision

OCTOBER 4, 2017

Read on to learn how multimedia can boost the performance of your next PR campaign. The Media Relies on Visual Storytelling. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. But for PR pros — visuals are still a nice to have.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. At Onclusive, we’re committed to providing this understanding while fundamentally changing the way PR is done and valued.

Engineering 150

Engineering Storytelling Big Data Data 150

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

Cision

NOVEMBER 8, 2017

And second, digital offers inherent measurability that is difficult and expensive to match offline. Do we suddenly care LESS about influence and storytelling? The challenge has been on the measurement side. But there are not measures of causation. They are – at BEST – measures of correlation. Of course not.

Video 0

Video Marketing Media Measurement 0

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170