Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry.

Sports 45

Sports Social Media Trends Media 45

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Better Writing Blogs. Authentic Storytelling Project. Boing Boing. Smart Blogger. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Sports Social Strategy & Community Management Manager. As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams.

Creativity 40

Creativity Storytelling Sports Social Media 40

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 147

Employee Print Writing Survey 147

Critical Mention

FEBRUARY 4, 2020

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics. If the content is good enough, people are willing to stick along for the ride.

Trends 120

Trends Mobile Video Film 120

Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. The Parliamentary Digital, Culture, Media and Sport (DCMS) Committee led by Damian Collins scrutinised the referendum campaign. Dominic Cummings’ blog sets out the blueprint.

Communications 96

Communications Ethics Public Affairs Government 96

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

OCTOBER 9, 2019

Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Use Social Media for Storytelling. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Journalism 78

Journalism Social Media Radio Fashion 78

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.”

Education 150

Education Training Course Social Media 150

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. At Contently, I think you know how much we value storytelling by now. At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand.

B2B 111

B2B Brand Branding B2C 111

Cision

JUNE 9, 2016

“Evidenced conversations” and authentic storytelling or expression is in many ways harder and also more time consuming and expensive than just buying up space that allows one to say what one likes – whether or not it’s true! One thing most people don’t know about me is…I am essentially shy.

Training 0

Training Leadership Brand Branding 0

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube.

Sports 0

Sports Leadership Internal International 0

Ishmael's Corner

JUNE 8, 2015

It seemed as though no one missed a breath in the attempt to catch all the action, and I’m still not sure if the reporters and editors had any time to sleep between writing and designing 15 pages of fresh content, ready for consumption each morning.). In public relations, this lives in the art of pitching.

Communications 60

Communications Film Guidelines Pitching 60

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. Give them a try.

Storytelling 40

Storytelling Resources Writing Corporate 40

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. There has been a huge uptick in women interested and working in sports entertainment.

Sports 245

Sports Agency Industry Creativity 245

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. In August, the fitness clothing brand Athleta launched their “Stay in the Game” campaign, which encouraged young teen girls to stay involved with sports.

Brand 69

Brand Branding Sports Consumer 69

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion.

Leadership 93

Leadership Brand Branding How To 93

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. There has been a huge uptick in women interested and working in sports entertainment.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. Writing press releases and making media calls Natalie joined Sage for the opportunity to work for an international business. It’s the largest mass participation sporting organisation in the UK. “Public relations is critical to the early stage of a musician’s career.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Manage the social media for a sports team you are part of. How can we encourage potential students to study PR and comms? This is a question I am often asked. First off I don’t think you need a degree in PR or comms to work in the industry.

Google 119

Google Data Government Social Media 119

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. The first was LeBron James’ “ essay” in Sports Illustrated. ABC News | ABC Sports News. More on that soon.

Storytelling 80

Storytelling Marketing Viral Energy 80

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). He’ll also show you what’s working for other business writers by bringing you real case studies from the field. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website. Journalists want to write stories that will engage their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina.

Ethics 52

Ethics Communications Print Television 52