ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. One form of content that works particularly well for B2B brands is the white paper. A white paper is a workhorse.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

I’m a late convert to B2B public relations. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors. Meanwhile, B2B budgets have boomed. Here’s how I learned to stop worrying and love B2B work. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation.

Technology 170

Technology Strategy Privacy Healthcare 170

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stern + Associates

SEPTEMBER 28, 2023

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media , podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences.

Conference 62

Conference B2B Company Strategy 62

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

SEPTEMBER 26, 2023

The survey isn’t segmented by B2B respondents but there were three findings that stood out. People follow brands on social media to stay informed about products or services The survey asked respondents why they follow brands on social media. The top answer (68%) was “to stay informed about new products or services.”

Survey 124

Survey Social Media Brand Branding 124

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. ” “We offer great customer service/value/reliability.” A recent prospect caught my attention when he confided that he founded his company out of frustration that no one else was offering the service he needed.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. Clients pay us for our recommendations, so we do everyone a service when we share them. . Media relations deals with the news environment, which is by definition unpredictable. Explain what is required . Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Prohibition

JULY 22, 2022

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way. Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect with their followers with an authenticity that brands can’t duplicate.

Comparison 117

Comparison B2C Advertising Advertising 117

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. Throughout the years, we’ve allowed their brands to prepare for the biggest influences in the market, understanding current consumer reasoning, and staying up to date with all other factors that may play crucial roles.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

B2B PR Sense

JANUARY 5, 2018

If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. These myths stand in the way of many executives using public relations tactics within their business, or perhaps misapplying them altogether. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. A solid marketing strategy can help drive quick awareness for a new product or service. This is particularly true for B2B categories where products or services need explanation and customers face a learning curve.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Everyone is doing it!

B2B 81

B2B Storytelling Marketing Case Study 81

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Finally, “49% of decision-makers say that thought leadership “can be effective in influencing their purchasing decisions.”.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

FEBRUARY 20, 2024

One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence.

Report 105

Report Publicity Marketing Pitching 105

5W PR

FEBRUARY 1, 2021

The downside of the previous year is that many B2B companies are still recovering from everything that recently happened, which means implementing cutting-edge PR strategies is a key requirement for businesses to move forward and grow. One big opportunity with written content that many B2B brands overlook is strategic internal linking.

B2B 88

B2B Trends Publicity Engineering 88

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? It’s added influencer marketing, media monitoring and press release distribution capabilities through partnerships.

Employee 133

Employee Software Survey Tools 133

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. Thought leadership isn’t just for B2B brands. They must offer ideas and inspiration, not just great products and services. billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

SEPTEMBER 8, 2023

Influencer marketing, the art and science of leveraging popular figures to promote a brand, has evolved significantly over the years – which is the focus of our bonus episode. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before.

Marketing 62

Marketing B2C Advertising Advertising 62

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. Check out our services.]. A blog with B2B sales attribution. Check out our services.].

B2B 105

B2B Leadership Marketing Blogging 105

Sword and the Script

SEPTEMBER 8, 2020

Try our services. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

DECEMBER 5, 2023

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 Q4 to be acquired by Sumeru Equity Partners Investor relations platform Q4 Inc. Need an extra pair of B2B marketing and PR hands? Here are some useful links: about | services.

Software 130

Software Reddit Technology B2B 130

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. If you’re in the B2B arena, this is a critical space to amplify in 2020.

Trends 151

Trends Nonprofit Consumer Newspapers 151

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. Locate brand-appropriate social influencers.

Pitching 136

Pitching Tools Agency Resources 136

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. Even in the B2B sector, today’s customers, many of whom are millennials, want business leaders to be present and visible. It’s ideal if the platform is business-related?like Or do they? It’s a tall order.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Prohibition

SEPTEMBER 30, 2023

Here we’ll explore what exactly UGC is, unravelling the confusion around the difference between influencer partnerships and UGC creators, as well as the benefits that sharing UGC can have on your brand. So, when potential customers see happy existing customers utilising your product or service, it instantly validates your brand.

B2C 62

B2C Video Social Media B2B 62