Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Media Database Best Practices. Request Demo. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

ImPRessions - Crenshaw Communications

MARCH 15, 2022

So how do you determine whether an agency is the right fit for your needs? The agency understands your PR and business goals. The right PR team should not only understand how PR works, but how it fits into the broader landscape of your business and how you map its success. It gets results.

Agency 322

Agency Creativity Strategy Communications 322

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. Identify what metrics matter most to your organization. At the onset, that question seems daunting.

Measurement 195

Measurement Data Reputation Storytelling 195

The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. How can you create a well-executed digital PR campaign? By Mike Falkow.

Digital PR 246

Digital PR Reputation Employee Energy 246

Onclusive

JANUARY 7, 2021

As a result, communications professionals often become vulnerable to budget and headcount cuts. During the month of January, we will be taking you through the highlights of this report. Communications is a major driver of corporate reputation—your biggest brand asset. What is the value of communications in an organization?

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story.

Strategy 287

Strategy Media Measurement Product Launch 287

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. These goals are often tied to revenue targets.

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100

Media Print Radio Consumer 100

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. The missing puzzle piece is often messaging. Why Is It Hard to Compete on Thought Leadership? So what else?

Leadership 62

Leadership Conference Data Report 62

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Link building for SaaS is actively or passively acquiring links to your website. The direct approach is more common.

Examples 133

Examples Software Pitching Tools 133

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice.

Marketing 195

Marketing How To Measurement Advertising 195

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. What is media coverage?

Print 112

Print Trends Agency Brand 112

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. I’ve witnessed time and time again how a strategic and well-thought out PR program can bring real value to a business. I wasn’t trying to shoot the messenger, after all, a reporter said those words.

Writing 177

Writing Pitching Report Industry 177

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? Gaining recognition for milestones is an important part of growth for your reputation and customer base. Sometimes, though, unclear whether your press release marketing is effective. What Are Your Goals? M – Measurable.

How To 105

How To Engineering Google Web 105

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. Focus on relationships.

B2B 232

B2B Agency Energy Media Relations 232

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

Contently - Strategy

OCTOBER 18, 2022

Your users might hate how complicated it makes things. Guessing about a use case for your product? Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Companies aren’t sure how to perform research, so they skip it altogether.

B2B 94

B2B Company Survey Enterprise 94

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help.

Leadership 98

Leadership Social Media Agency Strategy 98

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Melissa Agnes

MARCH 5, 2014

False online reviews have become problematic for many businesses today, whether made by unhappy customers, disgruntled former employees or competitors. All too often, we have seen dishonest companies damage their competitors’ reputations online by making (or hiring someone to make) a series of false statements on review-based websites.

How To 219

How To Reputation Engineering Advertising 219

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). I’m open to being proven wrong. Indeed, I’m hoping I am.

Software 85

Software Internal International Pitching 85

Flack's Revenge

JANUARY 12, 2021

As most in B2B tech marketing know, industry analysts are key influencers, and it is important to get their validation and ranked and categorized in the right reports. That said, we most often help clients leverage unpaid relationships. Analysts sit at the intersection of customers and competitors and they follow market trends.

Industry 156

Industry Enterprise Trends Technology 156

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. That assistant helps to write social media content but now includes an integration to DALL-E. This enables “users to complement posts with royalty-free images generated directly in the Meltwater app.” The second feature is a “biography generator.”

Software 121

Software Pitching Ethics Privacy 121

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. This guide is your shortcut to navigating the PR landscape with confidence, offering clear benefits and insights to elevate your campaigns and engage your audience more effectively.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be b) More pay-to-play opportunities to participate in national media relations opportunities. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

DECEMBER 5, 2017

Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline. That’s where your content marketing efforts come into to play. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.).

Infographics 235

Infographics Case Study Content Marketing Video 235

Doctor Spin

DECEMBER 4, 2023

Confirmation bias in the media skews the news. Fuelled by confirmation bias and media logic, echo chambers expose news audiences mainly to reinforcing opinions, narrowing and distorting their worldview. Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions. Confirmation bias.

Media 52

Media eBook Viral Construction 52

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 17, 2020

However, they can completely transform the success of your campaigns and add value to the quality of work that is being produced. It was incredible to get a peek into how so many of the teams in the space work, so you’re in for a treat with these recommendations. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. So, how can it possibly compete? This is because that country has some complicated media laws that make the media monitoring business difficult). Background on Truescope.

Tools 157

Tools Media Software Analysis 157

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Link building for SaaS is actively or passively acquiring links to your website. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Link building for SaaS is actively or passively acquiring links to your website. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62