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The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the actual account team.

Our PR Agency's Secrets For Top-Performing Resumes

MaccaPR

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Agency Life

Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

This week, we check in with Kristina Norris , the Agency’s Learning & Development Coordinator based in our San Francisco office. I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. Agency Life

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients.

Repairing the broken PR agency review process

PR Daily

The typical process that guides organizations in evaluating PR agencies and ultimately choosing one is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the account team.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate.

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. We avoid general real estate stories and articles that take a broad look at housing affordability issues.

What about Snapchat? Part 1 of 2

Shift Communications

This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage.

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

John was good enough to answer our “three questions from a PR agency” for this post. Westchester Magazine has a small, tight and busy core staff and a cadre of equally busy freelancers covering everything from restaurants and shopping to arts and entertainment and real estate.

Behind the Headlines With Holly Beverly

Cision

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. What is it like to now move to an agency?

The Spin Sucks Inquisition: Carrie Morgan

Spin Sucks

The biggest mistake in my career was trying to force-fit my personality to work in an agency culture that didn’t accept honesty and creativity. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Hang on.

A career roadmap for millennials and Gen Z

PR Daily

These two generations were born in the digital age—and will be an asset to the many PR and marketing agencies heading down that path. It's analogous to saying in real estate, location, location, location. Millennials are more than 80 million strong and growing.

How to Use Outreach Outside Your Niche for SEO Success

Spin Sucks

In working on SEO campaigns jointly with media relations agencies, we’ve had huge joint success by pivoting away from a client’s core niche, and creating content for completely new audiences. By Tom Shearman.

SEO 60

A PR pro's guide to link building

PR Daily

If it’s a release for a real estate firm, maybe you could link to an infographic on your site about the prices of houses in different areas. A link from this PR blog isn’t as valuable for a real estate firm as it is for a PR or digital marketing firm.

Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. Social media has become a melting pot of white noise.

3 ways to make your LinkedIn profile shine

PR Daily

LinkedIn provides real estate for three URLs in the contact information section. Lou Hoffman is CEO of the Hoffman Agency a global communications consultancy.

5 ways you can craft pitches to pique journalists' interest

PR Daily

Our agency gets that question a lot. Let's say you work for a real estate brokerage and want to speak about the demand for office space in a certain market. "What types of stories can you get me in X publication?".

The Benefits of Earning Your APR

PRSay

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. The agency’s PRcitecture communications strategy modeling process.

Why HR-PR Should be a Pillar of Any Program

Shift Communications

In its many iterations, HR-PR commands a good portion of business press; real estate. These stories are also highly valuable to press, as they provide real-life examples of how entrepreneurs are solving the recruiting talent – a C-level priority.

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

It’s really helped us grow as an agency ourselves too by putting us on the map and generating loads of inbound leads. Get your agency or team to commit to delivering against them. The biggest thing to remember is that no agency is successful as they look. I don’t think the disciplines will merge completely but I think agencies should become experts on all forms of marketing so they can actually help their clients.

Are these 4 résumé mistakes undermining your career?

PR Daily

For example, I interned at a public relations agency during college, but I took it off my résumé years ago when I realized I wanted to focus on editorial. If so, you might be wasting valuable résumé real estate.

Real-time Bidding is the Future of Advertising 

Spin Sucks

When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Many publishers are in the dark about real-time bidding, even though it’s a growing and highly profitable method of reaching consumers.

How to elicit compelling quotes for your press release

PR Daily

It leads to canned, uninspiring quotes that take up valuable real estate and do nothing to advance your cause. Gather Creative, a PR and copywriting agency in Cambridge, England. Ever been challenged to write quotes for your press releases?

The dilemma of budgeting for PR

PR Daily

Unlike the advertising discipline, which used to have an answer of between 2 and 5 percent of gross revenue, there have been no real guidelines for PR spending, and for good reason. PR has traditionally offered no real guidelines for how much organizations should spend.

The Summer Job

6 A.M.

The team at First National Bank allowed me to put together a hit list of companies in construction and engineering, to expand on their expertise in real estate. Last night was the annual party for the interns at Edelman New York.

The Spin Sucks Inquisition: Travis Peterson

Spin Sucks

My biggest career mistake was not taking up offers to work with big campaigns or big agencies early in my professional life. Now they’re including more PR and business communications, which makes this agency one to watch. By Gini Dietrich.

Friday Wrap #182: Star Wars-free update on Apple’s Topsy shutdown, Cision’s purchase of PR Newswire

Holtz Communication + Technology

” The account was created to address the kinds of questions the public affairs team was getting over the agency’s existing account. It’ll be worth keeping an eye on the account to see if an unpopular agency can gain supporters by providing near-real-time answers.

Obey these rules of social media courtesy

PR Daily

Work with an agency that has the time and resources to devote to this kind of social program. provides its audience with quotes, holiday images, jokes, celebrity real estate gossip and a game called #FlashbackFriday.

Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

10 things you should never do when pitching a journalist

PR Daily

I''m also including examples of what the subject lines should have read: Bad: A World-Renowned Real Estate Broker Reveals a Government Conspiracy Targeting Your Monthly Payments. Include business cards and postcard-size info cards about yourself or your PR agency.

Friday Wrap #155: Melcrum merges, Google flags sites, Twitter tests GIF library, war rooms fade

Holtz Communication + Technology

Ad agencies are saying that Twitter has started providing clients with analytics to let them know how often those emojis were used, mentioned and seen. It is incumbent on agencies to provide education to clients on how to get value from a PR engagement.

Announcing the finalists for the 2014 Social Media Awards

PR Daily

The Hoffman Agency for Zix Corporation. The Impetus Agency for American Pet Products Association (APPA), Pets Add Life (PAL). The Impetus Agency for American Pet Products Association (APPA), Pets Add Life (PAL).

PRoust Questionnaire: Helen Slater

PR Conversations

If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Why live, online video should be PR firms' next big land grab

PR Daily

Social media was the previous frontier up for grabs among PR firms, ad agencies, digital agencies and search agencies. Those who did not now have the chance to get back in the game by setting their sights on the next prime real estate for communications pros: live, online video.

5 ways online-dating advice can boost 'influencer' marketing

PR Daily

It’s the same for marketers reaching out to bloggers and social media heavyweights: Like the old real estate saying goes, it’s all about location, location, location. Partnering with an established network of bloggers and active social media users offers brands and agencies exposure, but more importantly, it provides the opportunity to build lasting relationships.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

Five Reasons QR Codes Suck

Spin Sucks

Which would you rather have sucking up valuable real estate on your printed materials? As smartphone usage increases and agencies get more creative with their QR code integration, I believe we will see QR codes reach a tipping point.

Print 19

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

I remember being shocked years ago when the Star Tribune sent a reporter to cover a “Junkyard Pilates” class that our PR agency client was offering – she put away her notebook and took out a camera to shoot a video interview.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.