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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

What information can you provide to keep the story going and position you as the real estate expert on the topic? There are many sources providing studies, statistics, and information on the real estate market. If it’s a national study, use that and bring it home as to what it means for your local real estate market?

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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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How to Create Great Content – FAST

PR for Anyone

Look at holidays and what you can relate your real estate business to and then post things about that. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month.

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Using Social Media to Get PR

PR for Anyone

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. The reporter put out an urgent request on Twitter for a real estate agent with a home for sale in that area to use for his segment. This instantly caused home prices to rise in the area.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line.

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Telling A Good Story

PR for Anyone

It gives them more background and makes their segment, interview, or story have a deeper meaning and connection with their audience. Why did you start in real estate? It’s also something the media can use in their story, it’s your story. Everyone is looking to connect with people so share your story.

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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.