ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. It focuses less on products and more on their values as a business and a workplace. So how can they stand out on a crowded playing field?

Publicity 203

Publicity Marketing Advertising Advertising 203

Ronn Torossian

JUNE 20, 2022

However, to do that, these businesses also need to utilize a public relations strategy that will align with that business model. Although a company might provide plenty of services or products that consumers might need, it’s […]. The post Public Relations and SaaS Businesses appeared first on.

Publicity 195

Publicity Software Consumer Strategy 195

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service.

Digital PR 246

Digital PR Reputation Employee Energy 246

Remote PR Jobs

NOVEMBER 8, 2022

Public Relations holds a unique power - it’s one business unit that truly supports every other business function within an organization. From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Business Development. Engineering.

Case Study 230

Case Study Engineering SEO Reputation 230

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Tech public relations serves as an amplifier, magnifying the brand’s message and catapulting it into the public eye.

Company 78

Company Product Launch Resources Employee 78

Agility PR Solutions

FEBRUARY 12, 2023

The word “relationship” is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media.

Publicity 184

Publicity Tools Communications Media 184

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

Prowly

DECEMBER 15, 2023

If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. It can […] The post Financial PR Guide: Key Differences & Strategies to Amplify appeared first on Prowly Magazine.

Financial 118

Financial Strategy Company Publicity 118

Stuart Bruce

OCTOBER 5, 2023

New research reveals how 105 newsrooms across 46 countries are using AI journalism in news gathering, production and distribution. It also shows that AI adoption … © Stuart Bruce - AI journalism – are you ready?

Journalism 159

Journalism Crisis Communications Crisis Reputation 159

Agility PR Solutions

JANUARY 9, 2024

eCommerce is more than just a way to buy and sell products; it’s also a tool for shaping a brand’s identity and reputation. eCommerce also provides valuable data that helps in public relations. By using eCommerce strategically, organizations can create compelling brand stories and reach a global audience.

Publicity 105

Publicity Reputation Data Tools 105

5W PR

MARCH 29, 2024

It’s teeming with virtual storefronts all vying for customer clicks, so just having a polished website filled with products no longer cuts it. Here’s where public relations enters the fray, offering up a potent weapon to thrust e-commerce sales into the spotlight and on the trajectory of steady growth.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Agility PR Solutions

SEPTEMBER 7, 2023

A digital public relations ambassador is a person who represents and promotes a brand and its products or services through digital PR strategies such as acquiring high-quality backlinks and publishing content.

Digital PR 170

Digital PR Employee Strategy Brand 170

Agility PR Solutions

FEBRUARY 18, 2024

Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit.

Tools 120

Tools Strategy Technology Company 120

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. Editors at most publications make their editorial calendars public months in advance. Timing is everything, even in B2B Tech PR.

B2B 156

B2B How To Privacy Retail 156

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 108

Video Marketing SEO Social Media 108

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

APRIL 8, 2024

At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers. That’s where PR steps in, tearing down these barriers and constructing a more relatable narrative.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

MARCH 21, 2024

Public relations has a subtle but powerful hand in dictating people’s lifestyle trends and choices. It’s about spinning a tale around a brand, product, or even a simple idea. It also extends to shaping public perception. It demands a deep understanding of public discourse and current trends.

Trends 78

Trends Product Launch Ethics Travel 78

Agility PR Solutions

FEBRUARY 21, 2024

Establishing and maintaining your brand’s reputation hinges on more than just offering quality products or services. E-E-A-T (which stands for Expertise, Experience, Authoritativeness, and Trustworthiness), plays a pivotal role in how effectively your brand engages with its audience and garners visibility online.

Reputation 110

Reputation Trends Brand Branding 110

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Agility PR Solutions

JANUARY 30, 2024

A career in public relations can be a rewarding experience. Unfortunately, the stress PR professionals experience can seriously disrupt their work satisfaction, their productivity, and—most […] The post 3 big stressors in PR and how professionals can combat them appeared first on Agility PR Solutions.

Creativity 110

Creativity Publicity 110

5W PR

JANUARY 3, 2024

For food and beverage brands, this period represents an opportunity to leverage strategic food and beverage public relations initiatives to navigate the new year reset successfully. Highlighting health and wellness offerings If the brand offers health-conscious products, this is the time to shine a spotlight on them.

Publicity 78

Publicity Brand Branding Local 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Agility PR Solutions

JULY 11, 2021

Starting a new business or introducing a new product always involves risk. A company can never know for sure how popular its brand or its latest product will be. Building a strong customer base via public relations can help you succeed.

Publicity 164

Publicity Company Brand Branding 164

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It is important for the public to pair realistic stories and lives to the given product or service. It’s Relational, Not Transactional. How to Provide.

Publicity 208

Publicity How To Storytelling Construction 208

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations.

Software 140

Software Tools Ethics Privacy 140

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

APRIL 4, 2023

Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). Answers from 13 PR software executives AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used An “Interview” with ChatGPT: What is Public Relations?

Publicity 197

Publicity Software Fashion YouTube 197

Agility PR Solutions

MARCH 6, 2022

The real strength of sales and marketing lies in public relations. Sales are about getting a customer to buy the product. The post 3 tips for boosting sales through public relations appeared first on Agility PR Solutions. Allow us to expound on this point a little bit. Now, […].

Publicity 164

Publicity Brand Branding Marketing 164

The Hoyt Organization

APRIL 17, 2024

By setting up alerts for your brand name, products, or services, you can track what people are saying about your business on the internet. With Google Alerts, you can set up alerts for relevant keywords and phrases related to your industry. This can give you valuable insights into their strategies, product launches, and media coverage.

Google 78

Google Publicity Customer Service Web 78

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies.

Consumer 88

Consumer Strategy Case Study Survey 88

Agility PR Solutions

MARCH 16, 2022

Modern public relations firms are not limited to just one function. The aim is to increase awareness of a product or service among potential consumers and thereby encourage them to purchase it. The post 5 things your public relations firm may be missing appeared first on Agility PR Solutions.

Publicity 160

Publicity Consumer Marketing 160

PRSay

FEBRUARY 18, 2022

They suggested that I focus on results, offering examples such as “increased sales among Gen X women by 80 percent” or “saved company $500,000 by redesigning product package.”. Public relations is not a profit center, and treating it as though it were misses the point. Total savings through public relations = $500,000.

Banking 170

Banking Leadership Government Financial 170

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image.

Company 78

Company Publicity Financial Crisis Communications 78

Prowly

SEPTEMBER 18, 2023

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release?

Examples 104

Examples Writing Crisis How To 104

Wadds Inc.

OCTOBER 19, 2023

The same arguments could be made for public relations practice. Good management and leadership make a big difference to organisations contributing to productivity, innovation, staff retention and overall business performance. Most managers are promoted without any formal training.

Training 111

Training Survey Employee Leadership 111