Barokas

MAY 28, 2020

Drawing on expert recommendations for combatting Zoom fatigue, as well as general PR best practices, we’ve compiled a set of tips to help on this front. . Video meetings introduce a myriad of distracting stimuli—faces, expressions, settings and background noise of numerous meeting participants—that make it difficult for the brain to keep up.

Video 97

Video Interviews Meeting Energy 97

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. They decide exactly why they need specific experience, then create ways to gain that experience in a way that fuels their success while they learn.

LinkedIn 100

LinkedIn Brand Branding SEO 100

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs. Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. Without trust, your content won’t be noticed.

Media 75

Media B2C B2B Nonprofit 75

Beyond PR

OCTOBER 6, 2016

“Press releases can be syndicated to a variety of sites and media outlets, from major media to trade and niche sites, enhancing the chance that potential audience members and new prospects will come across your content as they research topics and issues.”. Increase Fundraising Opportunities and Donations.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Cision

APRIL 12, 2016

And what fueled it has been working with incredible mentors and leaders in both publishing and PR. When employed to its full potential, PR can shape public opinion, build trust, transform news narratives and drive business growth. Check out Cision’s free “State of the Media 2016 Report!”

Fashion 120

Fashion Pitching Journalism Social Media 120

Waxing UnLyrical

OCTOBER 26, 2015

And that’s exactly what you’ll feel like you’re getting when you join my three-day free (yup. I said F-R-E-E) mini-training: “The Social PR Launchpad: Unleash Your Inner Social PR Superhero” on November 13-15 from 2-3 pm ET. Three Keys to Blueprinting Your Social PR Strategy. ” 3.

Leadership 40

Leadership Training Social Media Community 40

PR 20/20

JUNE 16, 2016

They build marketing or content strategies. Except that saying they achieve nothing is charitable, because the resources sunk into strategy-less marketing campaigns could have been deployed profitably elsewhere—making a lack of strategy not only a real cost, but an opportunity cost as well. Brands have a major problem using the S-word.

Strategy 40

Strategy Marketing Energy Training 40

Bad Pitch Blog

SEPTEMBER 5, 2009

It’s not like misguided PR people send their “Sunday best” pitches to the media and “ casual Friday ” pitches to the bloggers. Bad PR pitches become a cost of doing business. Passion fuels push-button publishing. Sometimes passion is the only thing fueling the effort. Most bloggers do this in their free time.

Pitching 60

Pitching Blogging Analysis Technology 60

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Plus, with the Content Optimization System (COS), you can personalize page content for target audiences (e.g. We’ve always believed in HubSpot’s potential to disrupt an industry.

Marketing 40

Marketing Tools Data Report 40

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. I have a tendency to lose interest in things that are working.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. I have a tendency to lose interest in things that are working.

Blogging 40

Blogging Analytics Google Writing 40

Doctor Spin

JANUARY 19, 2024

The power of certainty had fueled their resolve. Doctor Spin | The PR Blog. Information Asymmetry Spin Academy | Online PR Courses Information Asymmetry The concept of “information asymmetry” is a psychological effect where one party in a transaction or situation has more or better information than the other. 1 Silfwer, J.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. Finally, if you’d like to be invited to make a prediction next year – here’s where to sign up. And now on with the marketing and PR predictions for 2020.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Rock the Status Quo

FEBRUARY 23, 2015

Did you know reading makes you learn great things almost via osmosis? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! If you haven’t tried them yet, podcasts are a fantastic way to create effective content.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Shift Communications

MARCH 10, 2017

Picking and working with a PR firm is a big deal—and a big investment. That’s why a quick primer on what works well when working with a PR firm may come in handy when it’s time to welcome your new consultants to the company. Be prepared for all the requests they make in those early days to get themselves up to speed.

Agency 87

Agency Resources Crisis Communications Creativity 87

PR Fuel

JUNE 26, 2018

The type of story you’re sharing often dictates which format makes the most sense. The reasons list-based articles are so popular are very similar to the reasons why you ought to make list press releases a regular part of your PR campaign. A list-style press release makes it easier for online readers to read your news.

Writing 40

Writing Resources Web Newspapers 40

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. Great Alcohol PR Campaigns. The Most Out-of-the-Ordinary Alcohol PR Stunts.

Brand 78

Brand Branding Creativity Consumer 78

PR 20/20

MARCH 30, 2016

To solve for business growth challenges, PR 20/20 organized an interactive Cleveland HubSpot User Group (HUG) event on Wednesday, March 23 featuring the Marketing Growth Hackathon TM. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Bonus: 15 PR 20/20 Resources.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

DECEMBER 8, 2015

The show covers all the news highlights you’d expect of any morning news program – those important national stories of which any good PR pro ought to be aware. The show covers PR specifically , from a business communications perspective, quite often. Content marketing may be all the rage in marketing circles today, but it isn’t new.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Communications Conversations

MARCH 14, 2017

But if you build something people see value in – they make time. With the political climate and the advent of “fake news” and “alternative facts”, it’s an interesting time to be in the PR field. First is elevating the code and making it understood that ethics matter. Everything blends.

Ethics 68

Ethics Leadership Examples Fashion 68

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90