ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. We’re lucky to have clients who are respectful, professional, and even fun as partners.

Pitching 156

Pitching Agency Communications Internal 156

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. So how do you get the most out of the PR firm relationship? Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

But how does a PR or ad agency avoid it? The QR code thing was a great match for crypto enthusiasts, and the accompanying PR didn’t hurt. His final tweet concluded that “no agency could have done this ad.” Except according to Martin Agency CEO Kristen Cavallo, an agency did.

Agency 361

Agency Pitching Creativity Groups 361

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. PR professionals and journalists have very similar skills.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. But occasionally an organization will sign with a PR firm prematurely or in error. The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. What are the PR industry trends for the new year? AI isn’t going anywhere PR will continue to embrace AI – but expect some hesitancy.

Trends 333

Trends Industry Government Data 333

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. The Top 5 Intake Questions to Ask Potential Clients. public relations. Clients across the board may be eager to start working with you – but do you want to work with them? What are your goals for using PR? Your client is reaching out to you for a reason. Jobs Database.

Privacy 264

Privacy Meeting Strategy Social Media 264

Prowly

MARCH 18, 2024

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

Prowly

MARCH 18, 2024

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Execute and advise on PR strategies and collaboratively develop strategic media plans.

B2B 291

B2B Policies Case Study Enterprise 291

Agility PR Solutions

JUNE 21, 2023

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.

Case Study 159

Case Study Study Writing Education 159

Agility PR Solutions

MAY 31, 2023

Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and responsibilities.

Agency 162

Agency Publicity 162

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. Climate-change politics and PR. But there’s no evidence it ever dropped any clients. Edelman, the largest U.S.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR now what social media was to PR in the early aughts. I’m not convinced.

Report 182

Report Policies Survey Ethics 182

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Internal team members and clients will appreciate the investment in proper communication and management. Be transparent with client companies involved. Pay promptly.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders.

Ethics 361

Ethics Facebook Case Study Guidelines 361

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Public relations is about building relationships between an organization and its audience. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? The problem is simple.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional. But the question isn’t just for PR beginners.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones. There may always be “a hole in the bucket,” as an ex-boss used to say, but client churn is deadly.

Agency 182

Agency Banking Internal International 182

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. Offer honest feedback. Explain what is required

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. We’re counselors to our clients. PR people far outnumber working media.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. PR teams must operate in a real-time mindset to do this well in a 24-hour news cycle.

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. Amazing clients. Working in PR, you hear stories about challenging clients, but they are rare. This past year, our team has supported two IPOs for ad tech clients, with another on the way! A strong news cycle. Media moves on Twitter.

Agency 310

Agency B2B B2C Pitching 310

Agility PR Solutions

MARCH 15, 2023

It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account Executive at a different agency, in a different location, running my own client accounts.

Internal 157

Internal International Agency Publicity 157

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Stay up-to-date.

Media 333

Media Pitching Report B2B 333

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. This past year, Crenshaw saw a 23% revenue increase and has added nine organizations to its client list. Cliff Maroney has been promoted to Vice President. About Crenshaw Communications.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

Crenshaw Communications Grows Ad Tech PR Team. Caroline Yodice named Director of Ad Tech to support expanding client roster. I’m delighted to lead our team and eager to support the expansion of our account roster and status as the top ad tech PR agency in the US.”. About Crenshaw Communications.

B2B 170

B2B Leadership Technology Web 170

5W PR

MARCH 25, 2024

A full-service PR firm in NYC, 5W is renowned for its innovative programs that interact with companies, concerns, and concepts. Established two decades ago, 5W has been recognized as a top PR firm in the United States and NYC by the prestigious trade magazine O’Dwyer’s. Get in touch with us!

Agency 88

Agency Marketing Advertising Advertising 88

Wadds Inc.

SEPTEMBER 15, 2023

Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model.

How To 124

How To Case Study Financial Agency 124

Remote PR Jobs

JUNE 14, 2023

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? Let's investigate why using a PR Freelancer may be the perfect choice for the scope and effectiveness of your business efforts. Often, a Freelancer's scope extends beyond just public relations efforts.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. But even the best agencies don’t always spill the tea at the very first meeting. And most do.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value.

How To 156

How To Meeting Case Study Survey 156