The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Personalized PR Pitches For a long time, personalization has been the focus of marketing.

Trends 92

Trends Brand Branding Analytics 92

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. Bain & Company has signed a services agreement with OpenAI.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Verify information before you press send.

Agency 170

Agency Media Software Pitching 170

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

Software 135

Software Pitching Analysis Community 135

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Measurement Report 96

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127

Trends Pitching Twitter Nonprofit 127

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. AI went mainstream following the launch of ChatGPT in November 2022.

Publicity 141

Publicity Case Study Privacy Ethics 141

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. In my case, home is in West Michigan.

Meeting 75

Meeting Automotive Media Transportation 75

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners.

Software 86

Software Media Relations Pitching Media 86

Bianchi Biz Blog

DECEMBER 6, 2021

And many of these reporters have shared insights and tips for more productive relationships and story pitches. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business. Meet the Media: Peter Fretty, Technology Editor at IndustryWeek.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 152

Media Relations Media Print Software 152

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. In the previous post we proved this hypothesis true: Trustworthy content is linked to more on the web. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Why will they care – will our pitch help them to save money?

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Bad Pitch Blog

AUGUST 4, 2016

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. The wrong name.

Pitching 40

Pitching Automotive Software Web 40

Bad Pitch Blog

AUGUST 4, 2016

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. The wrong name.

Pitching 40

Pitching Automotive Software Web 40

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. Journalists and investors get bombarded with messages, news and pitches. The industry is more complex, yet agile, than a few years ago.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. In multiple mediums.”. Taking a stand. Force multiplier.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Notified (formerly Intrado).

Software 156

Software Tools Print Technology 156

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. They’re useful for story pitching, new product research, and new perspectives from industry leaders. The Next Web. Digital Inspiration.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The company sells services and was using proprietary technology to assist in the delivery of those services. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. AI-assisted pitches. “AI

Publicity 86

Publicity Survey Enterprise Pitching 86

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. What advice do you have for PR people that want to pitch you?

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

MAY 2, 2022

I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). What advice do you have for PR people that want to pitch you? How long have you been in journalism and how did you get started?

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Critical Mention rolled out integration for Google Analytics. Articles, blog posts and content picks.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”.

Survey 102

Survey Report Media B2B 102

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” Define buyer personas Compile prospect lists Court ABM buyers and influencers on social media Go beyond the usual social engagement, like sharing and reciprocating and actually pitch them for a client event or offering (breaking down that fourth wall).

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 117

Software Tools Publicity System 117

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

Cision

FEBRUARY 26, 2016

She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. What we do from a digital media perspective is engage audiences from around the Web. Find a way to work that into your pitch.”. What kind of data do you look for?

Newspapers 120

Newspapers Print Mobile Pitching 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. You should also utilize technology. Make certain you’re optimizing your approach to collecting this data. Tools are often built into the platforms you use.

Community 92

Community How To Marketing Data 92

Sword and the Script

SEPTEMBER 30, 2014

If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster. And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch.

Viral 116

Viral Technology Google Pitching 116