The Hoyt Organization

DECEMBER 12, 2023

When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute. That’s why we’ve put together this article on how to build confidence in your PR pitch. Knowing your audience is the first step toward successful preparation for a pitch meeting.

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Pitching Publicity Meeting Storytelling 100

PR in High Definition

APRIL 30, 2024

On the pitch then, there is no denying their success. The series followed all the trials and tribulations of the new owners trying to navigate the “soccer” world – from business deals, to interactions with the fans, and of course performance on the pitch. So, what’s your story?

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Storytelling Sports Travel Pitching 62

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan.

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Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling.

B2B 156

B2B Company Storytelling Retail 156

Landis PR

AUGUST 22, 2022

It’s what drives good storytelling. First, let’s define PR strategies and tactics: A communication strategy is the north star that identifies target audiences, key messaging, and communications channels. Why do you have this pitch idea? But there’s another important role that “why” has to play.

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Strategy Product Launch Storytelling Agency 98

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy.

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Strategy Measurement Advertising Advertising 220

PRSay

JANUARY 18, 2018

A shorter version of this response first appeared in the January issue of Strategies & Tactics. Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. Conjugated verbs.

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Storytelling Tools Newspapers Pitching 147

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . But we also know that many of those same influencers are barraged with 50-100 pitches a day – and some of those pitches are stand-outs. In other words, you don’t pitch.

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Pitching Media Conference Storytelling 153

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. I didn’t understand how to craft a good pitch and how to pitch a story. PR professionals and journalists have very similar skills.

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Communications Sports Journalism Fashion 192

PRSay

JANUARY 16, 2018

A shorter version of this response first appeared in the January issue of Strategies & Tactics. Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. Conjugated verbs.

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Storytelling Tools Newspapers Pitching 113

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy. Why work with a PR agency, and is it right for your organization?

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Agency Strategy Communications How To 195

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

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Storytelling Social Media Sports Strategy 60

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable. The modern communicator is not just a great storyteller.

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Crisis Publicity Exercises Trends 464

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. A strong video marketing strategy will help your brand tap into new, previously unengaged audiences and unlock real potential for your campaign. Drive Awareness. Enhance your Social Ads Performance.

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Video Strategy SEO Engineering 62

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do).

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Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy.

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Analytics Tools Social Media Trends 170

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

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Pitching Policies Ethics Mobile 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. PR strategy. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. See this earlier post to find out what the best PR strategies have in common.

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Agency Publicity Media Training Training 188

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. For small companies, this often takes shape as smartphone storytelling, explained Breakenridge.

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Storytelling SEO Community Engineering 329

Stern + Associates

MARCH 17, 2023

One of the reasons partners choose us as their communications agency is that we don’t mass pitch or spam reporters; we already have extensive personal contacts with journalists across topic areas and industries, and we leverage those personal connections to obtain media wins.

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Media Relations Media Storytelling Report 108

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

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Publicity Storytelling Instagram Pitching 165

5W PR

MAY 30, 2024

However, the ever-evolving media scene combined with the intrinsic technicalities of tech offerings makes designing an ideal tech PR strategy a formidable challenge. Professional product photos, logos, and team headshots are crucial for visual storytelling. Develop personalized pitches tailored to each journalist or influencer.

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Technology Product Launch Construction YouTube 78

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

They should be an integral part of any B2B PR strategy. . Trade allow more in-depth storytelling. Pitching trade press can be easier than getting a story in a large media outlet. There are good reasons why trade publications can be even more beneficial than the A-list press whose names everyone recognizes.

B2B 319

B2B Company SMB Automotive 319

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. Results: Pitches that hit home, better PR outcomes, stronger journalist relationships.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Multimedia Development & Visual Storytelling. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

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Strategy Brand Branding Technology 62

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

FEBRUARY 11, 2021

A little planning and proper strategy can go a long way toward developing an effective PR strategy. When pitching to journalists, focus on customer stories that prove the value of your solution or product. Impactful PR depends on creating a groundswell and then maintaining a regular cadence of storytelling.

How To 221

How To Media Training Storytelling Financial 221

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? So, how do you create a strategy?

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Strategy eBook Consumer Fashion 76

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. Today, the requirements for AI PR success are steep.

Survey 60

Survey How To Storytelling Corporate 60

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

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Publicity Journalism Storytelling Survey 135

Konnect Agency

OCTOBER 25, 2023

Public Relations Not Reading the (Industry) Room: It’s tempting to craft pitches that focus solely on your client’s interests, but beware of coming across as spammy or self-serving. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious.

Marketing 52

Marketing Pitching Creativity Storytelling 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Make vertical trades a MUST for PR strategy. Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts.

Media 310

Media Retail B2B Journalism 310

Ethical Voices

JUNE 12, 2023

If the client disagrees, do you follow their lead, knowing that it won’t yield media hits, or do you put strategy above nuance and above their issue expertise? What I did as a consultant was not deadline-based pitching. I had a six-month-old and I needed to be able to monitor my time.

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Ethics Storytelling Communications Training 70